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The rise in demand for cold coffee drinks in summer opens up new opportunities for coffee professionals to increase profitability and develop creative offerings.
The rise of cold coffee drinks: consumer demand and seasonal opportunities
In recent years, the demand for cold coffee drinks has increased significantly during the summer months. Consumers are looking for refreshing alternatives to traditional hot drinks to cool down in warm weather. This provides a great opportunity for coffee professionals and café owners to expand their menus and attract new customers.
The seasonal opportunity to offer cold coffee drinks allows businesses to increase their sales and stand out from the competition. Both the type of drinks on offer and the way they are marketed play a crucial role in this.
Popular cold coffee drinks on trend
The most popular cold coffee drinks that are currently trending include
- Iced Latte: a refreshing combination of espresso and cold milk, often served with ice.
- Cold Brew: Cold brewed coffee that is extracted over a longer period of time and contains less acidity.
- Nitro Coffee: Cold brew that is infused with nitrogen to create a creamy texture and unique flavor.
- Frappé and blended drinks: These consist of coffee, ice and often sweet flavors or syrups combined in a blender.
These drinks offer a variety of flavor profiles and presentation options that appeal to customers and encourage them to try new variations.
Why cold coffee means hot profits
Cold coffee drinks offer several benefits to the profitability of coffee shops and foodservice operations:
- Higher margins: due to lower production costs and the ability to add premium ingredients, cold coffee drinks can generate higher profit margins.
- Upselling opportunities: Milk alternatives, syrups and special toppings offer opportunities for additional sales.
- Attracting younger target groups: Cold coffee drinks are particularly popular with younger consumers who are constantly on the lookout for new and trendy drinks.
By introducing and marketing these drinks, companies can increase their sales and build a loyal customer base.
Easy preparation with fully automatic coffee machines
The preparation of cold coffee drinks can be greatly simplified by using fully automatic coffee machines such as those from Rex-Royal. These machines offer several advantages:
- Speed: They allow drinks to be prepared quickly, which is particularly beneficial during busy periods.
- Consistency: Automatic machines guarantee a consistent quality of drinks, which is crucial for customer satisfaction.
- Hygiene: Fully automatic systems minimize direct contact with ingredients, ensuring the highest standards of hygiene.
Especially in combination with the Rex-Royal aroma module, these machines can prepare a variety of cold coffee specialties efficiently and reliably.
Tips for success: seasonality and marketing strategies
To realize the full potential of cold coffee drinks, coffee professionals and café owners should consider a few proven strategies:
- Seasonal menus: Create special summer menus with a selection of cold coffee drinks to appeal to customers.
- Staff training: Make sure your staff is well trained to prepare drinks consistently and efficiently.
- Highlight on social media: Use platforms such as Instagram and Facebook to promote your cold coffee drinks and capture the attention of potential customers.
By implementing these strategies, you can increase the visibility and appeal of your cold coffee offerings to boost your sales.
Ready to turn cold coffee into hot business? Discover how Rex-Royal machines support your summer beverage success:
